The Hologram CEO

December 19, 2015

The Hologram CEO

CEOs are always looking for new and inventive ways to communicate to employees. A while back, I wrote about how India’s Prime Minister Modi appeared in a hologram to reach out to the world’s largest electorate to get out the vote. It seemed unusual but I figured that for a politician, it was a smart way to get those hard to reach voters to cast their ballots.

It is apparently not just for Prime Ministers. The CEO of Accenture, Pierre Nanterme, did just the same. The management consulting CEO spoke to employees in Chicago via hologram from Paris where he is based. I read about this in Fortune.  It makes perfect sense because Accenture prides itself on being a powerhouse when it comes to digital technology and it has 300,000 employees. Hard to imagine how a CEO can touch that many employees and deliver his message to this important constituency. But you have to admit that it is unusual for a Global Fortune 500 CEO to agree to organize a Town Meeting with himself present through hologram. We have enough push back getting CEOs on social media, no less a three-dimensional image created by light beams.

Virtual reality is fast becoming a new channel for conveying information. Witness how the New York Times is using VR to tell the refugee story. So holograms for CEOs are probably not far off. Consider it the next big thing. The question is what will we call it. Right now I call CEOs who use social media Social CEOs. Are we about to launch the HoloCEO? It is a great way to build a reputation as a first mover. I think Nanterme just did.

 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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