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January 1, 2017

Reputation Trends for 2017

Here we are at a most pivotal point in America’s history. Donald Trump, perhaps one of the most surprising people to have ever been elected President of the United States, will soon be inaugurated.For better or worse, the reputation of this nation hangs in the...

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November 26, 2016

Improving the Reputation of Business

What can business do to improve its reputation? Let’s face it, this election year has not been kind to business’s image. Anti-establishment rhetoric dominated both parties and the target was not just the political but the business establishment as well.To improve the standing of business,...

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November 7, 2016

Reputation risk reminder

Reputation Institute recently released a study on reputation risk. They looked at 154 companies across seven industries, accounting for more than 100,000 ratings across five major global markets, to ascertain the most common risks. The six top reputation risks are:Product defects/recalls Turnover of talent,...

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October 21, 2016

Company as Platform

As I was preparing for a recent presentation on trends in the corporate world, I came across this quote from Howard Schultz, CEO of Starbucks. The article was about how he showed up in Rufus King Park in Jamaica, Queens with rapper Common to nudge...

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woman and business plan
October 3, 2016

CMO Reputation Defended

A few weeks ago, I noticed this headline in Advertising Age, Why are CMOs Dropping like Flies? It is not the first time I have seen a headline like this which focuses on the short tenure of CMOs and questioning of their worth. The article...

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September 11, 2016

Tim Cook on being CEO

Fall is here, or at least the end of summer. I have to get back into posting on my blog. So here I am on a sunny Sunday before I dive into some work before Monday morning arrives.I wanted to post about this fantastic interview...

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kester_people-are-corporations
August 21, 2016

Corporate Activism Rises

An interesting new study recently surfaced showing how major corporations are under pressure to weigh in on social issues —Taking a Stand: How Corporations Speak Out on Social Issues, from the Public Affairs Council. Nearly 100 companies across several sectors found that in the past three...

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