World’s Best CEOs

March 25, 2012

World’s Best CEOs

The premier list for CEOs….Barron’s World’s Best CEOs list came out this weekend. Although you have to have a subscription to the magazine, I can tell you a few things. Number One — this is a very hard list to get on. CEOs have to have been on the job for at least three years (although they actually prefer five years) to show the impact that a CEO has on a large company. They have to have market values of at least $5 billion and the list is global  (Eighteen CEOs come from the U.S., seven from Europe, three from Asia, and one each from Australia and Canada.)  Every year they have a different slant to how they choose their CEOs. This year they applied the Warren Buffet rule:

“As Warren Buffett sees it, the best CEOs always think like business owners. What he means is that great leaders combine passion, commitment, creativity, and an entrepreneurial drive. That mix isn’t easy to find, but Buffett definitely is onto something. So, as Barron’s drew up its annual list of the 30 best CEOs around the world, we looked hard for ownership mentalities.”

 Many of the usual suspects are on the list such as Jamie Dimon, Howard Schultz, David Novak, Larry Fink, Paul Otellini, Jeff Bezos, Steve Jobs, Peter Loscher and others (including Buffett).

What I particularly liked about the article besides giving CEOs their fair due was the close to the article. They humbly said:

“If you think we put the wrong people on the list or want to make a suggestion for next year, please write to We take advice seriously.”

I think that is a great way to solicit opinion. It makes you feel comfortable about taking them up on their offer, in fact.  Impressive.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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