Why reputation continues to matter

December 19, 2014

Why reputation continues to matter

We all know that bad reputation costs and good reputation pays. Thought this survey of more than 1,000 people in North America demonstrated those attitudes once again.

  • Nearly half of employees say they would need a 50% increase in compensation to join a company that does not have a good reputation. Women would require more than men in terms of pay increases to make such a leap.
  • Nearly everyone (93%) would leave their jobs today to work for a company with a good reputation. To do so, they’d need an approximate 33% increase in pay.
  • And wow, slightly more than three-quarters (76%) would not take a job – even if unemployed – from a company with a poor reputation. That’s an argument if ever there was one for reputation-building.
  • And a hefty 72% consider it important to work for a company whose CEO cares about societal or environmental issues. This is even more important to women than men (75% vs. 69%, respectively). In research we’ve done over the years, we consistently find that corporate citizenship is more important to women than men in their employment preferences.

Another powerful argument for why reputation matters.



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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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