Who Wants to be CEO?

November 30, 2007

Who Wants to be CEO?

ceo-barbie-c.jpgWhile reading PRWeek this week, I noticed some research from Ketchum Global Research Network that caught my eye. The research among business influentials in 11 countries asked respondents how many would like to be a big company CEO. The research found that 84% of those in India said yes while only 39% in the US said the same.
This finding did not surprise me. Years ago when I did research on this question, the number of rising executives who wanted to be CEO was dwindling at a fast clip. The job is extraordinarily complex, demanding and punishing. Executives right below the CEO have more control over their lives and livelihood than CEOs today. It’s interesting that respondents in India find the CEO position attractive. Perhaps the prominence of family businesses in India accounts for this overall positive perception. Additionally, CEO turnover in India does not seem as bad as it is in the U.S. and Europe.

The CEO position today is not for the faint of heart. Not sure we need research to tell us that anymore.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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