What Makes A Company So Great?

February 05, 2008

What Makes A Company So Great?

607-thumbprint-star-gold-charm-image-1.jpgI was reading through the many reasons that Fortune gives for why it chooses its 100 Best Places to Work For in its recent issue (February 4, 2008). In addition to the company ranking, number of employees, job growth, job number of applicants, average annual pay, and 2008 revenues, Fortune has a box for “what makes this company so great?” They do this every year. The reasons cited include a litany of reasons such as best credit union, generous time off,  best 401k, best cafeteria, best child care site, rent breaks, on site health clubs, autism benefits, and so on. Then I came to company #70 — Mattel.* The toy manufacturer was cited for how its CEO handled the recent toy recall crisis. Fortune said “…with CEO Bob Eckhert getting kudos for quick and responsible actions in recalling defective toys from China.” I thought that Fortune deserved a pat on the back for awarding a company as high an honor as Best Place to Work because of its CEO’s actions during crisis. Worth sharing with you. I always like when CEOs are recognized for rightdoing over wrongdoing.
* Full Disclosue: My company worked for Mattel during the recent toy crisis. I did not however.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Eamon
    Posted at 22:35h, 17 February Reply

    Google came in number one in Fortune as the best employer.

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