What is a CEO’s job?

October 14, 2015

What is a CEO’s job?

An interviewer asked Microsoft‘s CEO Satya Nadella, a relatively new CEO, about what the job of CEO was about and he replied, “You sort of feel like, yeah, you know what it is, you get the intellectual side of it. But there is something that only a CEO uniquely can do, which is set that tone that then can capture the soul of the collective. It’s culture. The job of the CEO is curating the culture that makes excellence happen.” I thought this was a very good answer which is that it is a job that is unique and can only be done by the person in charge. Culture is critical. As we have all heard at one time or another, culture eats strategy for breakfast.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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