Here are snapshots of thought leadership that I want to share. The topics range from corporate reputation, CEO reputation, corporate vs. brand reputation and social CEOs.

CEO Capital: A Guide To Building CEO Reputation and Company Success

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company’s prosperity, standing, and destiny. CEO Capital describes in practical terms the strategies to follow–and the obstacles to avoid–so that CEOs can enhance the reputation of their company during the five stages of their tenure, from their first 100 days to their last 100 hours.

Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

What do you do if your company loses its reputation? Would you know the distress signals to look for before crisis strikes? Would you know how to begin to restore a damaged reputation and build an enduring and lasting one? Corporate Reputation does more than show you how to manage a crisis immediately after an incident, disaster or disclosure. It guides you along the long road back to recovering your company’s lost reputation, and preserving its organization and culture.

The CEO Reputation Premium: Gaining Advantage in the Engagement Era

This survey of more than 1,750 executives worldwide explores the realm of CEO reputation to better understand what is required of leaders today. In an increasingly connected and transparent world, keeping a low profile is no longer an option for business leaders. CEOs have entered a golden age of opportunity in which to tell their company story and join the conversation. This new era is marked by the recognition that CEO engagement is particularly critical to corporate reputation and is facilitated by high demand for content to help grow the business. Today’s CEOs are expected to be seen and heard and to be on the scene internally, externally and virtually. The research also found that a new type of CEO is emerging — the engaging but humble CEO.

The Social CEO: Executives Tell All

Weber Shandwick’s research found that a majority of global senior executives — 76% — want their CEOs to use social media. The reasons for this centered around three main themes: communication, reputation, and business results. Whether it’s on the company website, blog, or on their own personal social media channels, the very act of telling their story empowers CEOs to exert a high degree of influence over the discussion surrounding their company, both internally and externally, as well as to engage with employees, customers and other stakeholders.

Reputation Warfare

Nearly every established company and its leaders can expect to suffer the slings and arrows of reputational attack. Today a company must be flexible and adapt to its adversaries’ unconventional tactics if it is to have a meaningful chance of defending its reputation. This article, Reputation Warfare, outlines how companies can change their mindsets, adopt new social tools and take principles of reputation warfare to hear in protecting business from online detractors.

Get Social: A Mandate for New CEOs

New CEOs have scant time to communicate their vision, meet with stakeholders, establish their credibility, connect with staff, gain insight into operations and also lead. Based on interviews with new CEOs in several industries, this article argues that social tools can be extremely useful to new CEOs during their first 100 days.

The Company Behind the Brand: In Reputation We Trust

Corporate reputation and brand reputation are now nearly indivisible. This ground-breaking research found that the importance of a firm’s reputation matters more than ever and is unified with the reputation of product brands to create one powerful enterprise brand. Consumers want assurance that their well-earned dollars, yuan, pounds or reais are spent on products produced by companies that share their values. They have higher expectations for the companies and the brands they like and are not hesitant to turn their backs when they are disappointed or fooled.

99 Tips to Safekeeping Reputation

In this colorful graphic are 99 tips to safeguard and recover reputation for the long-term. Each tip provides powerful advice to build an enduring reputation that protects a company’s good name.

Socializing Your CEO II

This audit of the top global Fortune 50 companies’ use of social media by their CEOs followed up on our 2010 inaugural research. findings. In 2010, we found that 36% of these elite CEOs were engaging online and this year’s study found a near-doubling to 66%.

The Dawn of CEO Activism, 2016

Weber Shandwick, in partnership with KRC Research, released The Dawn of CEO Activism in 2016, one of the first surveys on the topic. This survey of Americans gauges perceptions of CEOs speaking out on important societal issues. The research found that nearly 40% of American adults believe that it is a CEO’s duty to engage with and speak out on hot-button issues.