Thought Leadership for CEOs
As I mentioned in my reputation trends for 2015, thought leadership has become the new sustainability in a way. As I said, the term’s presence on the Internet grew 65% from one year ago and a whopping 707% since 2011. That’s all I practically hear these days. For that reason, I like to look at CEO ads in The Economist (hard copy reading on the subway–I know, so 2000!) to see what the requirements are for getting into that corner office today. Among the requirements for Group Chief Executive Officer at Ecobank is the following:
- A reputation as an industry thought leader in strategic development, communications and execution
It is everywhere.