research Tag

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

There’s been a movement towards employee “pulse” surveys where the temperature of the workforce can be assessed quickly for leadership. Instead of waiting for the annual survey of employee satisfaction, leaders can get a quickie on how employees are feeling about the company and their...

Some new research just came out from Toluna Research for web.com about consumer perceptions of big and small retailers this holiday season. Because of the recent spate of big retailer security breaches, consumers are expressing great concern. 69% are concerned about security when shopping online this...