25 Aug A Reputation Recovery Campaign
Posted at 00:42h
in Blogroll, CEOs, Communications, Corporate brand, Corporate Communications Officers, corporate reputation, Crisis management, Governance, Leadership, online reputation management, reputation, Reputation crisis, reputation damage, Reputation trends, social media 0 Comments
Years ago when I wrote my book on reputation recovery, I told how disgraced Tyco International waited until they had proved themselves before launching a new advertising campaign. I wrote: “When it was time to formally declare that the recovery process was officially in place, new...