Sustainable Advantage No More
I read this quote attributed to Michael Porter, the economist, researcher, author, advisor, speaker and teacher at Harvard Business School and very renown. It is so true and yet so disheartening about what once was. “Michael Porter used to talk about ‘sustainable competitive advantage’. There is no ‘sustainable’ any more.” Companies are no longer guaranteed to last. Almost half the companies on the Fortune 500 list in 1999 have fallen off since. The future is clearly not written on the past. Companies now have half-lives and reputations will come and go depending on what disruptive competitors appear and how well they innovate and are led.