Sustainable Advantage No More

March 15, 2015

Sustainable Advantage No More

I read this quote attributed to Michael Porter, the economist, researcher, author, advisor, speaker and teacher at Harvard Business School and very renown. It is so true and yet so disheartening about what once was. “Michael Porter used to talk about ‘sustainable competitive advantage’. There is no ‘sustainable’ any more.”  Companies are no longer guaranteed to last. Almost half the companies on the Fortune 500 list in 1999 have fallen off since. The future is clearly not written on the past. Companies now have half-lives and reputations will come and go depending on what disruptive competitors appear and how well they innovate and are led.

Share this article: Share on LinkedInTweet about this on TwitterShare on FacebookEmail this to someone
Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

No Comments

Post A Comment