Strong Winds of Social Change

December 06, 2014

Strong Winds of Social Change

Nearly every day I read an article about how CEOs need to be more social (meaning using social media) or what the obstacles are that prevent them from using this new medium. A fairly recent one had some good quotes from the chairman of Mahindra group, Anand Mahindra. He is very social and I have written about him before. Just wanted to share them:

“A good business leader reflects the values of his company. A great business leader embodies and amplifies them. I’ve always believed that a strong CEO brand can certainly help a company. But then the CEO should be ready to align most aspects of his or her life with the company’s required brand persona.” 

“However, strong winds of change are finally here and the tides are turning. The digital winter is lending way to an explosive and productive spring as more and more Asian companies embrace social media.” 

I agree that strong winds of change are blowing through executive suites today. The first quote makes the distinction between a good business leader and a great one. CEOs have to overcommunicate to be seen. Oftentimes they think that all their employees are getting the message. They are not. They need to be over-active in demonstrating what is important to the company. One of the mandates for CEOs today is greater engagement, internally and externally, offline and online. Building a strong CEO brand or persona or whatever it is called (possibly reputation) is an imperative. 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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