Starbucks’ Rumor Rapid Response

June 25, 2006

Starbucks’ Rumor Rapid Response


Saw that Starbucks has a Rumor Response effort. On June 7, 2006 they posted a statement about a false rumor that must be circulating. The rumor is that founder of Starbucks’ Howard Schultz and/or the Starbucks Fund allegedly support the Israeli Army. As noted in the Starbuck’s statement: “Starbucks is a non-political organization and does not support individual political causes.” Also interesting that their Press Room has as its heading, Press Room and Rumor Response. They are dead serious about communicating who they are.

The statement is short as it should be. Contact information is provided.

The need to issue a statement about false rumors is critical today because rumors can severely harm business and reputation.

Thought I would point this out since several other Fortune 500 companies have to similarly protect their reputations from false rumors and myths. Companies used to not fight back but we are seeing them increasingly stand up for themselves these days. As they should.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

1Comment
  • Ike
    Posted at 21:42h, 07 July Reply

    Don’t forget to send your linked statement to the Urban Legend Reference Page. Too many people use that as a first line of defense in sniffing out rumors, and you might as well snuff out the fire there.

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