Socially Reputable CEOs

April 19, 2011

Socially Reputable CEOs

Thought this was a good example of a social CEO — building reputation at the top through social media. Love the fact that he is holding these teleconference chats with season-ticket holders. I do not know much about football but he has the right idea.

“Giants’ Fans Next On Goodell’s Call ListIt’s been a few years since Roger Goodell was an NFL intern answering fan mail, but the league says the idea behind the commissioner’s chats with season-ticket holders is the same: communication. Goodell will host an interactive teleconference for Giants’ season-ticket holders Wednesday, the fourth such call he’s held in the past two weeks. As the NFL lockout drags into its second month, the league office is responding to requests by individual teams (the Dolphins, Browns and Chargers have already enlisted the commissioner; the 49ers and Broncos have their calls to come) to make Goodell available. ‘The commissioner enjoys communicating with fans,” league spokesman Greg Aiello said. “He wants to know what is on their minds.'”

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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