Social Reputation Arrives
Interesting news today from my very own Weber Shandwick. We are releasing a study today called Socializing Your Brand: A Brand’s Guide to Sociability that we did with Forbes Insights. The survey was among nearly 2,000 marketing and communications executives with digital responsibility in 50 countries worldwide. As a reputation maven, I have to share the interesting insight about reputation.
According to the study, global brand executives believe that sociability is growing rapidly as a contributor to a brand’s overall reputation, from 52 percent today with a projected estimate of 65 percent three years from now. Thus having a vibrant and thoughtful online presence is not for the weak-hearted brands. 52% is a substantial estimate which is only going to grow.
So for all those brands out there wishing to be world class, go get social. Check out the survey.