Social CEOs Endlessly Fascinating

April 03, 2016

Social CEOs Endlessly Fascinating

The world has a never-ending interest in social CEOs. Or I should say CEOs in general. But when it comes to CEOs using social media, it’s all the time. In the past few weeks, I’ve spoken to several journalists about the opportunities and challenges facing CEOs who use social media. Here is one that I meant to write about that appeared in the San Francisco Chronicle. The article talks about how CEOs are turning to social media instead of their corporate web sites. To back this up, the article quotes a professor of digital social media at USC’s Annenberg School, “People are much less likely to go seek a corporate website. They expect the news to show up in their social media feed. People are now just assuming (relevant information) will come to them. If it doesn’t, it probably wasn’t worth listening to anyway.” So the place to be heard is social platforms although I would not shut down your company’s website. I believe I just heard on the news this week that companies are gearing up to change their websites since they need refreshing and revitalization.

I also had a nice chat this week with Damian Corbet, founder of The SocialCsuite (@TheSocialCsuite). He has started this feed for information on Social CEOs and execs and he’s keeping it going. Take a look because he has the passion to make it happen. I like Damian’s Social CEO of the week. We chatted about how we did our research on Social CEOs starting back in 2010 and why we did it the way we did. Back in 2010, Social CEOs were rare and just getting on the website was considered risky business. Even now, there are countries where having your face on your website is a security risk. Fast forward to our last research on social CEOs and there’s more momentum. But the good news is that there’s a whole crop of them. Social CEOs need a fan club. He’s one. So am I.

[Ironically, when I went to look for an image for this post, they are predominantly men using social media. So I choose a genderless pix for this post.]

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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