Social CEOs arising
MBACentral.org has developed this infographic on a favorite topic of ours, Social CEOs. And yes, they cite some of our research which makes sense since we’ve been tracking the emergence and now prominence of Social CEOs since 2010. I do not consider them a rare species anymore. As we’ve found, employees want their CEOs to be social and take pride in working at a company where the CEO uses social media, whether it is one platform like LinkedIn or a few. It sends a signal to the workforce, customers and prospective candidates that the company is forward-looking and cares about building a reputation for being a great place to work today. Certainly a draw for those MBAs that everyone covets.