Smart Insight on Reputation

October 06, 2008

Smart Insight on Reputation

With all the bad news today, I was musing about the value of reputation. Does reputation matter? In an email exchange with a fellow reputation “junkie,” it was all cleared up. I saw the light. Joy Sever, reputation strategist and entrepreneur, wrote back to me with a very perceptive response about reputational worth. She said, “…where there’s a perception, there’s a reputation.” Oh how right she is! 
Thanks Joy for the smart insight.  I feel better already.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Meghan
    Posted at 04:22h, 07 October Reply

    With all tangible assets going down the tube, reputation may be the only thing left to matter!

  • Barry Hurd
    Posted at 19:04h, 08 October Reply

    I agree with Joy too: I find it amazing how simplified the most complex things should be.I’ll be doing a breakfast conversation with you in Seattle at the Columbia Tower Club on Oct 21st. Drop me an e-mail and we’ll connect up and chat.

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