Reputationpedia

June 09, 2006

Reputationpedia


Although I wrote this entry last night, blogger.com had technical problems and I lost my post. Will do my best to recollect my thoughts.

I collect different ways of talking about reputation. Right now, “reputation risk” is ubiquitious. There are over 38 million mentions of reputation risk on google. A new term just cropped up with slightly more than one million mentions — “reputation sabotage.” Thought reputation sabotage was fairly distinctive and added to my arsenal of reputation terminology. Not sure anyone cares as much as I do. If you have any new “reputation” terms, please send them my way. Perhaps I will start a “reputationpedia.”

Since I got into a google frenzy, I searched for “good” vs. “bad reputation.” The hopeful news is that “good reputation” (87,200,000) outnumbers “bad reputation” (38,900,000). This finding surprised me because companies seem to be falling by the wayside with tarnished reputations. Good that the “reputation chatter” is largely favorable.

Had to see how “CEO” fared and searched for “good” vs. “bad CEO.” Turns out that the news is not what you may think. “Good CEO” trumps “bad CEO” by a wide margin — 104,000,000 vs. 40,100,100, respectively.

A good way to end the work week!

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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