Reputational Black Eyes

July 29, 2006

Reputational Black Eyes


It seems that black eyes in the reputation space are fairly common. With the ubiquity of the Internet, it is hard to avoid them. Every company and industry has something it would rather not shine the spotlight on. The recent backdating of options has harmed Silicon Valley once again and smudged the reputation of business executives. Everytime it looks like business is mending its reputation, a scandal arises that takes us back to 2002. Have to wonder what is next.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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