Reputation Whodunit

June 09, 2011

Reputation Whodunit

This story in PRWeek UK tickled me. I am not sure why but I found it interesting in a humorous way. PRWeek UK wrote this piece on how an anonymous “reputation cleanser” is fixing up the reputations of senior business leaders on Wikipedia. They have not identified the “fixer” yet but I am sure that he or she will be outed soon. Apparently the Wikipedia entries of Carphone Warehouse co-founder David Ross and others have been cleansed. PRWeek wrote:

An investigation by PRWeek found that a total of 42 changes to various Wikipedia pages were made from the same London IP address between April 2009 and June 2011. In most cases, negative or controversial details were erased from the entries. On other occasions, positive information was added.

A reputation sanitizer is in our midst. Apparently PRWeek UK reached out to this person and they are not available to comment. Will make sure to follow this story to see who the fixer is. This all reminds me of the web site — icorrect.com — that gives people the opportunity to debunk myths and rumors or plain old misinformation about themselves.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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