Reputation Trends for 2011

December 30, 2010

Reputation Trends for 2011

As the new year approaches, I decided to assemble my thoughts on what’s ahead in the world of reputation for 2011. I posted eight trends on HuffingtonPost that I see emerging and taking hold over the next 12 months. You will have to check out the post to see what I said about each (my way of saying please check it out). Here they are.
1. Hijacked Reputations

2. Reputation Recoverers Anonymous

3. Reputation Warfare

4. Online Reputation Revisionism

5. Ascendancy of Social CEOs

6. Reputation Blacklisting

7. Reputation Risk Insurance

8. The Corporate Brand Rises

The original title of the post is Ask the Magic-8 Ball: Reputation Trends for 2011.  HuffingtonPost shortened it to make it more clear (they are right). However, the Magic 8-Ball is a toy that I used to play with when I was little and which is still around. Here is what Wikipedia says about the toy:

The Magic 8 Ball is  a toy used for fortune-telling or seeking advice, manufactured by Mattel. The Magic 8 Ball is a hollow plastic sphere resembling an oversized, black and white 8 ball.  Inside is a cylindrical reservoir containing a white, plastic, icosahedral  floating in alcohol with dissolved dark blue dye. The die is hollow, with openings in each face, allowing the die to fill with fluid, giving the plastic die minimal buoyancy. Each of the 20 faces of the die has an affirmative, negative, or non-committal statement printed on it in raised letters. There is a transparent window on the bottom of the Magic 8 Ball through which these messages can be read.

Ask The Magic 8-Ball is the perfect ending to a difficult year threatened by a poor economy and many unsettled issues that still afflict populations around the world. The question for the Magic 8-Ball is “Will 2011 Be Better than 2010?”  Pick one of  the 20 standard answers below that appear on the Magic 8-Ball for what’s ahead. I picked the fifth one — Outlook GOOD. Happy New Year!

? As I see it, yes
? It is certain
? It is decidedly so
? Most likely
? Outlook good
? Signs point to yes
? Without a doubt
? Yes
? Yes – definitely
? You may rely on it
? Reply hazy, try again
? Ask again later
? Better not tell you now
? Cannot predict now
? Concentrate and ask again
? Don’t count on it
? My reply is no
? My sources say no
? Outlook not so good
? Very doubtful
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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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