Reputation the new catchword…I don’t think so
Short note for a busy Friday afternoon. This was in my alert inbox on reputation. I had to chuckle.
Indeed, Brandseye, an online reputation management service (“reputation” is the new catchword for companies once called marketers, PRs and media managers)….
I can attest that reputation is not a “new” catchword. It has been around for a long long time. It is just that the world has caught up with us reputation pioneers.