Reputation the new catchword…I don’t think so

August 26, 2011

Reputation the new catchword…I don’t think so

Short note for a busy Friday afternoon. This was in my alert inbox on reputation. I had to chuckle.

Indeed, Brandseye, an online reputation management service (“reputation” is the new catchword for companies once called marketers, PRs and media managers)….

I can attest that reputation is not a “new” catchword. It has been around for a long long time. It is just that the world has caught up with us reputation pioneers.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Rhea Drysdale
    Posted at 20:12h, 26 August Reply

    I’m more amused by, “for companies once called marketers, PRs and media managers.” Are we called reputationers now? Last I check we’re still a marketing agency…

  • Kirk Hazlett, APR, Fellow PRSA
    Posted at 21:14h, 26 August Reply

    Given that I was muttering this very word back in the mid-80s while working first as a Public Affairs Specialist for the US Army Boston District Recruiting Command and then as a Public Relations Specialist for Honeywell Electro-Optics Division, “reputation” is most assuredly NOT a “new catchword”!But some folks out there have been a smidge slow in recognizing the intrinsic meaning…and value…of it.

    Happy Friday!

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