I went to Factiva today to see how many articles in the past three months mentioned BP and reputation. There were 143. The news today about BP shutting down its Alaska field was front page news. Despite the “smudge” or “smear” on its reputation, you have to admit that BP acted swiftly and decisively. That’s worth a few points as BP’s reputation gets tallied at the end of the day.
The daily reputation vote is the biggest change in the reputation landscape. Reputations rise and fall on a 24 hour basis. BP was doing well with its recent coverage on its new get-it-done US CEO and then all of a sudden, the oil major is as vulnerable as ever. This is certainly not turning out to be the celebratory last hundred miles of Lord John Browne’s amazing tenure.
Tomorrow is another day, thankfully.