Reputation Retriever? SEO?

August 11, 2010

Reputation Retriever? SEO?

Intriguing. There is a company called Reputation Retriever who helps you out with any online defamation of your character or reputation. The tag line is one of a kind….Bury Libel like a Bone. You gotta love it. I first heard about the company in an article that also had advertising for golden retriever puppies so I was a bit confused but went to their site. On the site they say, they will tackle your problem “like a junk yard dog.” The site, however, must be unfinished because there is nothing up under About Us. And the photo on the home page seems to have an abundance of pretty women (14 women and 3 men). One of the women is holding a red folder which must mean she has urgent and dire information that must be dealt with immediately.  
Here is their sell in their own words: “It’s important that you realize that usually the sort of people who start and continue smear campaigns about you or your business are known as sociopaths or psychopaths and may be dangerous. Are they disgruntled ex-employees, ex-lovers, competitors, enemies of some sort? As currently only your slander and libel enemies/sociopaths online are using negative phrases in their smear campaign against you, or your brand.”

My sense is that they’ve been in the online defamation situation themselves which is what they say further down in the service explanation: “Reputation Retriever is so effective because some of its own staff have had to protect their own names from Internet slander defamation.”

A different take on reputation management.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Nick Braak
    Posted at 18:35h, 13 August Reply

    Good branding, though their Internet presence is hardly ready for prime time.Without knowing more about them I surmise that it’s yet another SEO outfit who will try and flood Google with keyword-stuffed articles posted on dubious back-link friendly websites. Another giveaway and a benchmark for me is the use of the word “slander” in the copy. Like too many people, they don’t seem to know the difference between slander and libel. And, like many of these firms, it’s highly doubtful they could explain anything about Section 230, or what is and is not fair use.

    Nick Braak”A Dog of a Different Breed”Highwick Associates Online Reputation | Brand Protection

  • Jason W.
    Posted at 23:20h, 20 August Reply

    Their domain is only a month old. Just because they say the word slander in their content doesn’t mean they don’t understand it’s definition. You must remember Nick, that they would be marketing to individuals who don’t understand the meaning of the word, and therefore would also like to attract the less informed victims as well. Do some research and you’ll see the words libel slander are searched for thousands of time per month, so I’m assuming if they know how to protect someone’s reputation, they know how to keyword market to the largest market of their niche. And that’s my two cents.

  • Nick Braak
    Posted at 17:21h, 27 August Reply

    Thanks for the explanation there, Jason. Your summation does make sense, in that being able to be found by the desired target audience is, of course, highly desirable for an unknown startup.What is also refreshing is to see how “they” have modified the site content to include definitions of libel. Was that because of me? I normally charge for this type of branding advice, you know. No matter, I like the entrepreneurial spirit.

    Oh, why did I say “they” in quotes? Because if you click on the Jason W. name the link goes to Quite a coincidence, wouldn’t you say?


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