Although I still have a lot to share re what we learned about managing online reputations, I thought I would refer back to how Maple Leaf Foods’ fared since the listeriosis outbreak in August 2008 among their deli meats. The CEO of Maple Foods handled the crisis with aplomb and straightforwardness – CEO apology on air, recall of all meats, progress reports, Q&A, etc. I have covered the remarkable transparency on this blog several times. Therefore I was pleased to hear that Maple Leaf Foods’ reputation rebounded and risen even further than pre-crisis levels within five months. According to research from Leger Marketing and mentioned in the 2.2.09 issue of PRWeek, positive opinion of the company went as follows:
For those caught up in the throes of crisis, take a deep look at how this was handled. Reputation can be restored quickly if the leadership does the right things.