Reputation on my mind

June 16, 2015

Reputation on my mind

Love this quote from the CEO of Dow, Andrew Liveris. Reputation is taking up more and more of a CEO’s preoccupation. Nice to see it confirmed at the highest level.

 

“The one thing that I think is a common to that change is how much overlapping circles are now becoming a new reality for the CEO. Overlapping circle number one: strategy and operations. I’d say ten years ago, that was 90 percent of the job. But overlapping circle number two, the one that’s becoming more and more important, is the company’s reputation. Now, one would always say that’s been part of the CEO’s tenure. But now, the judge, the jury, the trial, the media, the speed of live, the world of social media—everything you do is scrutinized. Every word you utter, every place you go, what you do, how you do it. You have to have this ability to pivot with the constituency that’s out there needing to know more about your enterprise, whether that’s a government, whether it’s your communities. We’ve got lots of customers: suppliers, value chains, and partners. We’ve got lots of joint ventures. The CEO has to be ubiquitous and in person.”

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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