Rep-yuh-tey-shuh n

December 23, 2011

Rep-yuh-tey-shuh n

I went to the Thesaurus today to get a sense of synonyms and antonyms for “reputation.” I was just curious. They are listed below. I thought it was interesting that the word “image” was not a top synonym for reputation. Perhaps it is an old-time word that is not used much these days. I also was surprised that “credibility” was not among the selected few. However, some standbys such as esteem, trustworthiness and character are there. As an antonym, the word “disreputableness” does not exactly roll off one’s tongue.
The note about reputation is not terribly illuminating. I agree that reputation is how you are perceived by others but I think that reputation shines a light on a company’s or individual’s reputation and reveals how they are perceived. Not sure I get the distinction. Reputation is character. Either way, how you behave reflects on reputation.

I love the voice when you click on the megaphone.

Main Entry:
reputation [rep-yuh-tey-shuhn]  Show IPA
Part of Speech:noun
Definition:commonly held opinion of person’s character
Synonyms:acceptability, accountapprovalauthority,charactercredit, dependability, distinction,eminenceesteem, estimation, 

famefavor,honorinfluencemark*, name*, notoriety,opinionpositionprestigeprivilegeprominence,rankregard,

reliabilityrenown, rep, report,repute, respectability, standingstature,trustworthiness, weight, éclat

Notes:character is what one is; reputation is what one is thought to be by others
Antonyms:disreputableness, ill repute, notoriety


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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Suruchi Mohan
    Posted at 17:58h, 27 December Reply

    Enjoy reading your blog. My take on the note drawing a distinction between character and reputation is that perception of a character trait can vary, depending on a person’s or organization’s interests. For instance, sticking it out may be seen as a laudable character trait by some. Others may think that the person is unwilling to try other ideas to get the desired results. The reputation the person enjoys for the same character trait will differ.

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