Remy Revives Disney’s Reputation
The New York Times reported today that Disney’s reputation has been significantly polished in France with the huge success of animated film “Ratatouille.” The wonderfully adventure film is about an endearing rat named Remy who dreams of becoming a great French chef. Ratatouille sold more than $60 million in tickets making it #1 at the French box office. It has performed better than Titanic!
Unusual but smart way of enhancing a company’s reputation.