“Schawbel is a personal branding force of nature,” according to Fast Company. I have to agree. He is relentless at branding himself. I don’t know how he finds the time. Dan is a leading personal branding expert for Gen-Y and just about for anyone. He is the author of a new book called, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Clever title…Me 2.0. Dan has a magazine on personal branding, personalized press kit, his own personal branding awards (love that!) and personal branding TV. Gives me the idea that perhaps I should create the Reputation awards but I think that Fortune already does that! I feel like Rip Van Winkle compared to the speed in which he has branded himself already since he’s only in his 20s.
Dan and I have had a few emails back and forth awhile ago since he must have found me in a Google search on reputation. Personal branding and personal reputation are very much intertwined. I see personal reputation as a benefit for one’s company and he sees it a way to enhance your career and standing in life. I did not realize that he was a Social Media marketing specialist at a much admired technology company, EMC.
Dan provides useful advice in his new book on the importance of branding yourself, especially in this current economic environment. He advises people to develop their own authentic personal brand and then network the hell out of it. He does it for himself so his book has the ring of truth to it. I only read the first chapter since it’s been a busy week. But check it out.