Personal Branding

April 05, 2009

Personal Branding

  “Schawbel is a personal branding force of nature,” according to Fast Company. I have to agree. He is relentless at branding himself. I don’t know how he finds the time. Dan is a leading personal branding expert for Gen-Y and just about for anyone. He is the author of a new book called, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Clever title…Me 2.0. Dan has a magazine on personal branding, personalized press kit, his own personal branding awards (love that!) and personal branding TV. Gives me the idea that perhaps I should create the Reputation awards but I think that Fortune already does that! I feel like Rip Van Winkle compared to the speed in which he has branded himself already since he’s only in his 20s.


Dan and I have had a few emails back and forth awhile ago since he must have found me in a Google search on reputation. Personal branding and personal reputation are very much intertwined. I see personal reputation as a benefit for one’s company and he sees it a way to enhance your career and standing in life.  I did not realize that he was a Social Media marketing specialist at a much admired technology company, EMC


Dan provides useful advice in his new book on the importance of branding yourself, especially in this current economic environment. He advises people to develop their own authentic personal brand and then network the hell out of it. He does it for himself so his book has the ring of truth to it. I only read the first chapter since it’s been a busy week. But check it out.


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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Greg Smith
    Posted at 06:17h, 10 April Reply

    I reckon he’s just a kid who has learned the lingo (jargon) of marketing and bundles it up in technology so no one knows what he’s on about. His resume contains all the buzz words, without anything concrete. Come, on he only graduated in 2006. Seems to be good on techno stuff, but is he good away from the keyboard?

  • Dr. Leslie Gaines-Ross
    Posted at 10:16h, 10 April Reply

    Age should not matter. People begin reputation building very early on in life. At least that’s what I try to tell my kids. Millenials like Dan regard personal branding like getting a driving license. Got to do it. Thanks for reading. lgr

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