Patterns and More Patterns

June 30, 2006

Patterns and More Patterns

Ram Charan, management guru and wise counselor wrote the following in one of his books:

“Exceptional business leaders do what no computer can do. They scan the external environment, and out of all the things that are going on in the world, they are able to identify the significant patterns and trends.”

Ultimately that is the job of the CEO and senior team. Too often companies are focused everywhere but nowhere. Companies that can see themselves five years out within the context of the economic and sociopolitical environment have the competitive edge. Reputations are built on those companies that anticipate the emerging weak signals. For example, how did former CEO Lou Gerstner anticipate the importance of business services? How did Lord John Browne identify global warming concerns? How did CEO Jeff Immelt see that green is green? How did CEO Jeff Bezos see the largest book store living on line?

CEOs have to demand news and information about growing trends and patterns, small and large. It has to be a daily job.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Turk
    Posted at 01:04h, 24 September Reply

    This was so helpful and easy! Do you have any airtlecs on rehab?

    • Dr. Leslie Gaines-Ross
      Posted at 13:19h, 24 September Reply

      Thanks. I only have what is on my blog unless you check my book out, Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation. Best, lgr

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