ORM AKA Online Reputation Management

January 03, 2008

ORM AKA Online Reputation Management

102339_124×931.jpgA great beginners guide to online reputation management (ORM) can be found at Andy Beal’s Marketing Pilgrim site. I spent some time this holiday reading through his suggestions to managing your online reputation. He has many helpful sites and sources. Definitely worth the time if you want to quickly see what you are missing. Our research found that only one-third of global business executives pay attention to their company’s reputation online. That number will grow in time but it is eye-opening to realize how much chatter about your company is escaping executive vision. (You can also find the research on our reputation-related site, www.reputationRx.com )
Beal has a new book coming out with Dr. Judy Strauss called Radically Transparent. Will be a must-read.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Andy Beal
    Posted at 11:39h, 04 January Reply

    Thanks for the kind words Leslie – coming from such a reputation guru, I’m flattered.

  • Glen Allsopp
    Posted at 19:50h, 21 January Reply

    Andy definitely knows what hes talking about.Just subscribed to your feed, looking forward to the updates

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