One to Many

October 06, 2011

One to Many

Hard to absorb the news about the death of Steve Jobs.  All I can think about is how one person could touch so many. In a way, he was the Internet in that he connected everyone in the world. He was the original. I am looking forward to Walter Issacson’s book on him.
Today I spoke at reputation at PublicAffairsAsia. The day was very productive because of the many good speakers and case studies. One of the speakers had been the CEO of a financial institution in Thailand. He told a story of how as CEO he invited 2,000 people to his house over a two year period. He said he invited customers, employees, local influencers, competitors, and others as if he were running an “embassy.”  He said that this was a way to network with people outside the stiff confines of an office and to break down barriers. In a day of many conversations about social media and crises, it was good to listen to someone talk about face to face personal connections. In time, the personal touch may become the new new thing.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Kirk Hazlett, APR, Fellow PRSA
    Posted at 14:56h, 06 October Reply

    One of my (many) “harping points” with my PR students is the vital need for real-time, face-to-face conversation. I emphasize the benefits of this activity including the ability to read body language and, more important, to get immediate, uncensored feedback. Sadly, social media is leading us further and further away from this important communication “platform.” I remain hopeful that the real, person-to-peron “live chat” does return as the “new new thing”!

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