Mythical Reputations

February 05, 2011

Mythical Reputations

My friend Joy Sever, another reputation addict, was just featured in the Wall Street Journal on her business, TellmeOmuse.  The title of the article pulls you right in — Mythical Manhattan. I love her self-description on the web site: ” Joy Marie Sever first read Homer’s Odyssey in 2001. Nothing (and everything) has been the same since.”  I might steal this for myself when people ask me how I discovered my love of “reputation.”  In a way, I do say the same thing. I usually say that my love affair with “reputation” began when I first spied my first most admired companies feature.
“Ms. Sever, a social psychologist, doesn’t have an advanced degree in mythology or classics. She’s an inspired amateur, her passion growing out of reading Homer’s “Odyssey” around 2001. At the same time, she was doing research and helping to create measurement systems about corporate reputation, the results published in The Wall Street Journal. She started to see fascinating parallels between the Greeks and their gods’ obsessions with reputation and those of the Fortune 500 CEOs about whom she was researching.”

If you have an interest in mythology, the Odyssey or expanding your horizons, take a read.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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