Most Reputable Companies

April 05, 2011

Most Reputable Companies

  America’s Most Reputable Companies list is out from Reputation Institute. Just saw an article in PRWeek. And read the RI press release for more detail.  The list also appears in Forbes. In addition to reading about the various companies that made the best and least best (polite way of saying it) reputation list, several interesting facts came out that immediately drew my attention. They are below.

  • The survey found companies with excellent reputations were 2.5 times more likely to put their CEO in charge of positioning and telling the corporate story. This is music to my ears. Today, CEOs are the content providers of the highest order. Great to have another source say this besides us.
  • Highly-regarded companies are 15 times more likely to manage reputation across company functions. Reputation is of enterprise importance and not just a PR issue. Good point.
  • Highly-regarded companies were 1.5 times more likely to include reputation metrics as part of their senior management dashboard, and 1.7 times more likely to seek outside assistance with corporate reputation management.

I was very pleased to see RI asking these questions which only add to the reputation library of information. Thanks to the RI team!

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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