Most Effective Reputation Builder

November 14, 2007

Most Effective Reputation Builder

toyblocks07_jpg5971b9ce-edc6-4c13-9a4c-bba6e387177dlarge.jpgJust read another wonderful survey from McKinsey & Co.  They released their most recent survey on societal issues according to C-level executives. It was nice to see that environmental concerns are at the top of most agendas worldwide. A few tidbits caught my eye:
* Executives understand that good corporate responsibility helps to earn the public’s trust.

* Although McKinsey takes a negative view of public relations, it is the tactic used most frequently and believed to be most effective out of 13 tactics relied on most frequently by senior respondents in the world’s largest companies.

* The single most effective action in building reputation is believed to be making business practices transparent.

 Thought I should share the last point since McKinsey had this as a separate question which says how important it is in the first place.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.


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