Innovation in reputation

September 07, 2013

Innovation in reputation







I was delighted to learn yesterday that The Holmes Report included me in its list of 25 Top PR Innovators. This new listing, the In2 Innovator 25, calls attention to the importance of innovation and ideas in the public relations field.   The 25 of us were honored for breaking boundaries, challenging the industry and pushing PR onto the wider stage that it so deserves.  Not bad.

One of the questions Holmes asked in a mini-survey of the Innovators was “Who most influences a brand’s PR/marketing innovations?”  The top influences were CMO, receiving 10 votes, and CEO, which received 6 votes.  I answered CEO.  In my world, the CEO sets the guardrails for and shapes the corporate culture that allows ideas and experimentation to ferment and that also allows fear of failure to fade away.  Without such a culture, imagination and risk-taking would never have enough air to breath so as to grow and flourish.

During my career I have benefited from just such an expanse of breathing space.   My former agency CEO Chris Komisarjevsky encouraged me to ideate when I began one of my first research projects on CEO reputation.   Today at Weber Shandwick, I have had the full support and encouragement of our CEO, Andy Polansky.  Without Andy’s support, without the amazingly collaborative culture that he has fostered, I would have found it nearly impossible to think divergently and follow my instincts.  I am fortunate and grateful that my boss and my colleagues have created an accepting, nurturing environment for ideas.  My thanks to you all.





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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Linda Locke
    Posted at 18:17h, 07 September Reply

    Congrats, Leslie! Well-deserved. Your groundbreaking work has been influential for more people than you can know.

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