Executive facebooking

July 31, 2016

Executive facebooking

How are executives using Facebook? An article in Inc. recently answered  that question. It talked about how Facebook was ramping up its executive onboarding to help companies use the platform better. It has signed up over 100 executives. As the person in charge of Facebook’s global influencer partnerships said, “Facebook in many ways is the new town hall for business leaders” because of its ability to engage stakeholders. He mentioned that Facebook Live is a big part of their new solution to overcome inroads made by LinkedIn and Twitter. So I wanted to check out a few. Here is an example of a CEO using Facebook Live — Travis Kalanick of Uber. Others have used for town hall meetings and the CEO of Walmart broadcasted his shareholder’s meeting one month ago to employees.

Our research on Social CEOs found that employees want their CEOs to be social. 76% of business executives think it is a good idea for CEOs to be on social media for the reasons shown above. So it seems to make sense to get started.

Getting Started

The article covers some basic rules for executives looking to facebook it:

  1. Focus on a few themes
  2. Post consistently, not infrequently
  3. Engage the audience by letting them know you are listening

I think a 4th recommendation would be to have fun.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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