CxOs Predicting the Future
Here’s a positive look at thought leadership. Thought leadership always fascinates me because everyone is a thought leader today (or at least they think they are). In an amazingly robust study by IBM among more than 5,000 CxOs, these high placed executives were asked what resources they used to learn about the future. Here is what they said:
External thought leaders (55%)
Customer feedback (51%)
Market research firms and analytics (50%)
At the bottom of the list was traditional media, blogs and social media and companies in adjacent industries. I am not sure what to make of the fact that the media (traditional or social) is not providing these top executives with future-oriented perspectives and that only one-half of CxOs are relying on customers to imagine the future. But there it is.