CxOs Predicting the Future

November 08, 2015

CxOs Predicting the Future

Here’s a positive look at thought leadership. Thought leadership always fascinates me because everyone is a thought leader today (or at least they think they are). In an amazingly robust study by IBM among more than 5,000 CxOs, these high placed executives were asked what resources they used to learn about the future. Here is what they said:

External thought leaders (55%)

Customer feedback  (51%)

Market research firms and analytics (50%)

At the bottom of the list was traditional media, blogs and social media and companies in adjacent industries. I am not sure what to make of the fact that the media (traditional or social) is not providing these top executives with future-oriented perspectives and that only one-half of CxOs are relying on customers to imagine the future. But there it is.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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