Chocolate’s Rep

April 28, 2010

Chocolate’s Rep

  I am worried about the reputation of chocolate, one of the basic food groups as far as I am concerned. An article in the WSJ remarked on research that found that people who eat more chocolate are more likely to be depressed than those who eat less of it. The research came from the University of California and was led by associate preofessor of medicine Beatrice Golomb. Golomb commented that chocolate might have antidepressant effects that increase its usage. I knew that already and thought to myself, ask every woman you know!
My first reaction was that it would hurt chocolate’s reputation if it was linked to depression. This would be deadly. Would people not want to be seen buying chocolate or having it at their desks? What would happen to all those lovely chocolate bars in my neighborhood? And would Mother’s Day ever be the same, let alone Valentine’s Day? Would fine hotels stop giving us chocolate on our pillows at night? On second thought, maybe it is okay to admit that things are not perfect all the time and that the world could use is a bite of chocolate. On third thought, we should give chocolates out to our bickering congressional representatives as a way to mellow out their moods and get some bills passed. Clearly all one needs  is cocoa. Maybe not.

Happily, I read to the end of the article because Golomb admitted that she is a chocolate lover and regularly tells people that chocolate is actually a vegetable. Good woman. I am now not going to obsess about chocolate’s reputation.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Patti Risica
    Posted at 16:50h, 29 April Reply

    Remember chocolate might be used more by people who are depressed, but also chocolate use might lead to depressive symptoms. We don’t know if the chocolate is chicken or egg. I’m not giving it up. It’s far healthier than heroine.

    • Dr. Leslie Gaines-Ross
      Posted at 17:26h, 29 April Reply

      Thanks for the comment. True that it could lead to depressive symptoms. I just know it makes me very happy!

  • Kevin Mitchell
    Posted at 19:28h, 25 May Reply

    Dark chocolate is my favorite kind of chocolate. Chocolates have some natural antioxidants too.~””

  • Cameron Kelly
    Posted at 19:19h, 07 October Reply

    my favorite is always Dark Chocolate, i do not like Milk Chocolate coz it is too sweet for my taste*”‘

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