CEOs Who Ask Questions
At the end the Financial Times interview, Ohlsson asks, “I have two questions that I always ask in any interview.” Quoted below is the exchange between Ohlsson and interviewer:
The first resembles a box in a customer satisfaction survey: What can we do better at Ikea? I am tempted to complain about the paper-thin wine glasses that crack when you wash them. Instead, I ask why it has been necessary for Ikea to shroud itself in mystery for so long. Mr Ohlsson assures that he plans to ring the changes soon. He sees no reason why his company should not disclose more so long as the long-term vision of the Stichting Ingka Foundation remains intact. “We need to be much more transparent,” he says. “We need to simplify and inform more about figures and structure.”
The second question is more personal. What is your advice to me when doing interviews? I say: “Relax, be yourself and choose who you want to talk to”.