CEOs Sleeping Out

August 19, 2015

CEOs Sleeping Out

Sometimes you have to travel all around the world to learn something new. When I was in Sydney, Australia last June talking about our research on CEOs, I heard mention of this thing called CEO Sleepout. Since I was not sure what that was, I inquired. Here is what I learned.

Back in 2006, the idea of raising funds for Vinnies Homelessness Services was born. The man behind the brilliant idea was business leader, Bernard Fehon, of Tactical Solutions. The idea has grown exponentially. When I was there on June 18th, nearly 1300 CEOs slept outside for the night, experiencing what 100,000 Australians experience themselves. This act raised nearly $7 million and  and it has spread wildly to other parts of Australia. CEOs spend one night sleeping out in the raw evening air and help to raise funds to assist people who are homeless and are in a chronic cycle of disadvantage. The CEOs are provided with cardboard to sleep on and/or a structure to sleep in and get a simple meal of soup, bread, beverage. Although this probably helps to elevate the CEO’s reputation, it is not done for that purpose. It’s a way to do something worthwhile and for others. If I recall right, that night was terribly rainy so it was no picnic.

It is a very worthwhile initiative and I just remembered that I wanted to write about it.

 

 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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