CEOs committing to digital’s promise
In a new McKinsey executive report, turns out that CEOs are most often mentioned as standing behind the digital revolutions in their companies. And over the three years of the study, CEO sponsorship of digital platforms increased whereas engagement and involvement among other C-Level titles went mostly nowhere. Board members are barely registering interest which is not good for their reputations.
I found this finding particularly compelling because CEOs and digital are rarely mentioned in the same sentence. We’ve done our own research on the increasing engagement of CEOs with social media and I am glad to see that CEOs are pushing digital forward from the inside out as well. The McKinsey report about how companies can crack the digital code and realize value for their organizations makes it evidently clear that in high-performing companies, a large 66% have CEOs who are personally committed to digital initiatives relative to 44% of their peers. CEOs are definitely getting their mojo when it comes to digital’s promise.