CEOs committing to digital’s promise

September 27, 2015

CEOs committing to digital’s promise

In a new McKinsey executive report, turns out that CEOs are most often mentioned as standing behind the digital revolutions in their companies. And over the three years of the study, CEO sponsorship of digital platforms increased whereas engagement and involvement among other C-Level titles went mostly nowhere. Board members are barely registering interest which is not good for their reputations.

I found this finding particularly compelling because CEOs and digital are rarely mentioned in the same sentence. We’ve done our own research on the increasing engagement of CEOs with social media and I am glad to see that CEOs are pushing digital forward from the inside out as well. The McKinsey report about how companies can crack the digital code and realize value for their organizations makes it evidently clear that in high-performing companies, a large 66% have CEOs who are personally committed to digital initiatives relative to 44% of their peers. CEOs are definitely getting their mojo when it comes to digital’s promise.

 

 

Share this article: Share on LinkedInTweet about this on TwitterShare on FacebookEmail this to someone
Tags:
Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

No Comments

Post A Comment