CEOs: Born to Communicate

July 30, 2006

CEOs: Born to Communicate


“My No. 1 job is to be a communicator,” says new Sun Microsystems CEO Jonathan Schwartz and reported in last Sunday’s New York Times’ article on CEO blogging. “I don’t understand how a C.E.O. would not blog if committed to open communication.” This statement echoes Wall Street Journal Alan Murray’s article a few weeks ago about the premium on GE Jeff Immelt’s reputation vs. Home Depot Bob Nardelli’s reputation. A greater public presence and efforts at open dialogue are becoming the new competitive advantage.

CEOs are becoming more like politicians than ever before. Unfortunately presidents are becoming more like old time CEOs and giving stakeholders the silent treatment. Interesting “trading places” turn of events.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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