CEOs add HR to their responsibilities…

May 26, 2015

CEOs add HR to their responsibilities…

On top of everything else, CEOs are now the new HR Directors. In a study conducted by Universum, many leaders assign the CEO as primarily talent magnet. CEOs share this responsibility with marketing who help shape the employer brand through communications, social media and customer-facing interactions. HR and recruiters are clearly important but CEOs and CMOs are now getting involved and helping to lead the charge in finding and keeping the best talent for their organizations. dabout this, a fairly large 60% of CEOs say talent responsibility lies with them, underscoring how intense the battle for talent will be in the near few years, as if it is not red hot now!

This finding tracks with my belief that the number of CEOs giving commencement speeches is growing. This is a new category of CEO external communications that will only rise over time as CEOs seek out the highest skilled students graduating from colleges and universities. We took a look at the 50 Most Admired Companies’ CEOs from Fortune’s 2015 list and learned that 30% of them gave a commencement speech in the past three years. There were also more most admired CEOs giving commencement speeches this year compared to three years ago, 2012. Expect commencement speech-giving to ramp up in prestige and strategic importance as the CEO-set adds this to the list of responsibilities on their agendas. You can probably bet on it.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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