CEO Smiley Face

September 17, 2010

CEO Smiley Face

computer smiley faces, smiley faces clip art, smile face clip art, smiley face clip artAm always interested in letters from CEOs to customers. A former colleague (thanks Erin) sent this to me from the CEO of HopStop, the wonderful site that tells you how to get from one place to another as a pedestrian. I use HopStop all the time. The letter is very straightforward about changes they have made and how they use customer feedback to improve the site. The little emoticon – the smiley face 🙂 – made me smile. Just how many CEOs would do that. Nice touch. Not for everyone but works here.
Dear HopStoppers:

My name is Joe Meyer and I’m the CEO of In late August we launched a new search interface and routing engine to improve the way we deliver our door-to-door transit and walking directions. Many of you have written to us since then to share tips on how we could further improve our new system, and some of you expressed that you missed aspects of the old interface. No matter the message, we greatly appreciate your suggestions and we made several additional improvements to our service based on your real-time feedback:

• Our address entry forms are much simpler and more straightforward. You can now enter your starting and ending addresses however you’d like and we’ll be able to recognize them due to our improved address recognition capability.
• We launched (and continue to connect) more cities, so now you can use HopStop not only in your hometown but in many other cities as well (and to also get from city-to-city)!
• We introduced reverse-routing capability so you’re now able to get round-trip directions.
• To find out about all of our recently introduced improvements, click here.

We hope you’ll be pleased with the results of our hard work, and we’re always eager to receive your feedback. HopStop is the only pedestrian navigation service that takes all user feedback into account to make our service better for everyone. So please keep the feedback coming – we promise to listen :-).

Thank you for being a loyal HopStop user.


Joe Meyer, CEO

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Kirk Hazlett, APR, Fellow PRSA
    Posted at 00:55h, 21 September Reply

    Leslie ~Thanks for reminding us that is okay once in a while to be human and to actually enjoy our interactions with other human beings.


    • Dr. Leslie Gaines-Ross
      Posted at 13:05h, 21 September Reply

      I agree. Always a powerful reminder that it is all about human interaction. Best, lgr

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