CEO Joins Facebook
Big news this past week when CEO Mary Barra of GM started a Facebook page (see above). Great to see her communicating via social. What I liked best however was the picture of her with volunteers to a GM program (see below). It could not be friendlier. I think it is important for CEOs to be shown with others because that is a prime responsibility — engaging with people.
(Disclosure: Weber Shandwick works with GM)