CEO Compensation — Hot or Not?

July 09, 2006

CEO Compensation — Hot or Not?

It seems that there is an article about CEO compensation every day. Just finished reading Gretchen Morgenson’s article in today’s Sunday New York Times. Yet when I type in “CEO Compensation” into google trends, the response is that there is not enough coverage volume to warrant a chart. Is this possible?

The cities where CEO compensation apparently makes some waves are (in rank order) Washington DC, New York, Chicago, Atlanta, San Francisco, LA and Toronto. After Washington DC and New York, coverage falls off precipitously.

Region-wise, CEO compensation makes headlines most often in the USA followed by India. Since American CEOs are the ones with the highest compensation levels, this is not surprising. CEOs of major Indian companies are usually family-held dynasties which might account for a focus on the size of the family holdings.

This lack of CEO compensation coverage in google trends makes one wonder if coverage is limited to just a few media or if it’s not truly as hot a topic as it feels to those in the CEO space. I did not find much more when searching for CEO pay either.

In terms of the blogosphere, CEO compensation looks like it appears in about 1 blog per day on average except for April when blogs peak at nearly 15 (it is annual reporting time after all). Technorati allowed me to look at those blogs with the most “authority” which confirms again that this topic might not be ubiquitous. In fact, over the past 360 days, a total of 563 blogs with “a lot of authority” covered CEO compensation.

Will continue to track this low volume over time to determine how often CEO compensation is actually being followed and reported on.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

5 Comments
  • Darren Bosik
    Posted at 13:48h, 11 July Reply

    It would be interesting to track the correlation of coverage of CEO pay with stories on major business scandals (i.e., Enron) to see if the media tend to mention them both in tandem either as a means to boost ratings or sell more magazines.

  • LGR
    Posted at 01:34h, 12 July Reply

    Thanks. That is a good suggestion. I recall a survey by David Larcker at Wharton (now Stanford I believe) that found that all the media coverage on CEO compensation has no effect on CEO compensation levels. Interesting. I do not think the media runs the articles to sell more magazines. Perhaps the fact that nothing has changed aggravates them more. Would be curious whether the general public is as upset as the media appears to be. Thanks for your thoughts.

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    Posted at 01:51h, 08 August Reply

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  • Anonymous
    Posted at 01:03h, 12 August Reply

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  • Anonymous
    Posted at 07:09h, 17 August Reply

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