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Terrific article from Working Capital Review on research that has been done on how reputation ratings can get companies to change their behavior. As we all know, consumers use ratings all the time now to determine whether they should buy from particular companies depending on how...

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

The Great Place to Work Institute has officially declared the arrival of the Great Workplace Era. Their research director, Ed Frauenheim, wrote about it in Workforce and I’m all ears if it is true. As they see it, “Increasingly, workplaces will make the world better...

What’s on the docket for reputation watchers? Here are my predictions, reflections and thoughts on what’s ahead in 2015 and beyond. This was just posted today on HuffingtonPost.The Reputation of Things. This year the term reputation was everywhere. It was no longer primarily reserved for...

Today is Veteran's Day. In a meeting this afternoon, someone mentioned that Google was doing something clever. Right under the search bar and where they have an illustration of soldiers, Google invites veterans to join Google. When you click on the Veterans: Your Next Mission...